Coordinator, Social Media |
| October 24, 2011 - February 29, 2012 |
| Location: | New York, NY |
| Employment Type: | Full Time |
| Department: | Marketing |
| Description: | This position will coordinate daily management of social media marketing initiatives for Music Choice brand and associated content. Manage best user experience for social media. Execute social media marketing tactics to drive traffic to and engage consumers with TV, digital and mobile products |
| Duties: | � Execute social media strategy, maintain social network brand pages and execute programs to build and grow communities
� Assist in creation, execution and analysis of social media marketing to create awareness and drive usage of Music Choice VOD, Music Channels, SWRV, website, widgets and apps
� Identify 3rd party partnerships and assist in 3rd party vendor relationships with social media marketing agencies
� Monitor competitive landscape to identify and pursue emerging technologies, tools and platforms in the social media space for marketing opportunities
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| Qualifications: | � 1-3 years social media marketing experience required. Experience with a digital agency, target-right TV network, leading brand or web company preferred
� Undergraduate degree (preferred) in communications, marketing, advertising, public relations, business or related fields
� Understanding of social media trends, best practices and user experience for social media
� Ability to research issues within social platforms and formulate solutions
� Extensive knowledge of Microsoft Office programs, particularly MS Excel and PowerPoint
� Knowledge of web and social media analytics tools, ability to define goals and track metrics
� Strong organizational skills and detailed orientation
� Manage personal workflow to achieve on time delivery of projects and reports
� Experience with brands focused on the 18-34 demo preferred
Qualified individuals are encouraged to apply.
****PLEASE SUBMIT COVER LETTER AND RESUME****
EOE
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